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For SaaS companies, getting organic search traffic is one of the most effective ways to increase revenue. One reason organic search traffic is so important is because it’s highly targeted. When someone finds your company’s website via one of the major search engines, you know that they already have some interest in what you have to offer. After all, they took the time to search for a keyword related to your business.
Organic search traffic is also much more sustainable than many other forms of marketing. It takes time to optimize your site and rank well for your target keywords, but once you land on the first page of Google, your SaaS business can profit for months or even years to come. With traditional advertising, direct mail and other types of marketing, you experience a bump in sales each time you launch a new campaign, but revenue usually returns to normal when the campaign ends
SaaS Marketing Studio has more than 15 years of marketing experience and an in-depth understanding of how SaaS companies differ from businesses in other industries. Our expertise in organic search can help you grow your revenue and position your SaaS business for long-term success.
Marketing for an SaaS company is very different from marketing for an e-commerce company or a traditional brick-and-mortar business. E-commerce companies have a wide range of campaign goals, such as convincing visitors to subscribe to an email newsletter or persuading users to take advantage of a product discount.
Brick-and-mortar businesses typically want to persuade potential customers to visit their retail locations.
In contrast, SaaS companies want visitors to trust them enough to sign up for a demo or download the trial version of a software package.
With different goals in mind, SaaS companies have to take a different approach to attracting new customers. This means following a search engine optimization strategy that emphasizes brand building and content marketing. E-commerce companies have so many products available that they can succeed at SEO with short product descriptions and buying guides.
This approach doesn’t work for a company that offers a single SaaS solution. If you want to grow your SaaS company, you need longform content that educates members of your target audience and convinces them that your company has the solution to their most pressing business problems.
To reach your revenue goals, you need to work with an SaaS SEO agency that understands your target market and knows how to reach audience members with a search engine optimization strategy that focuses on growth.
SaaS Marketing Studio has nearly a decade of experience helping SaaS companies grow their revenue with organic search. When you work with us, you get access to a team of experts who understand your unique needs and know how to help you reach a larger audience.
A successful SEO strategy starts with in-depth research to identify topics of interest to the people in your target audience. These topics have the potential to become keywords on your website, but only if they’re relevant to what you offer.
We assess each potential keyword based on how many people are searching for it and how difficult it would be to rank for it on the first page of Google and other search engines, ensuring that we have the information we need to develop a robust SaaS SEO strategy for your business.
We also research your competitors to gain insight into their SaaS offerings and determine what strategies they’ve been using to rank for competitive keywords. This process isn’t about copying what your competitors are doing; it’s about identifying your company’s unique value proposition and finding ways to communicate that value to potential customers.
Competitive research can also help determine if your competitors are missing out on any opportunities to connect with buyers in need of SaaS solutions. If they are, we can help you take advantage of those missed opportunities, improving your search engine rankings and helping you drive even more organic traffic to your website.
High-quality content is important for businesses in every industry, but it’s critical for SaaS companies. When you provide software as a service, you need to communicate your value to potential customers and convince them that you can satisfy their needs better than any of your competitors. Depending on what you offer, you may be targeting small businesses with just a few employees or large corporations with locations all over the world. The right content marketing strategy can help you connect with potential customers and persuade them to sign up for a demo or download a free trial of your software.
SaaS Marketing Studio is ready to partner with you and develop a content marketing strategy that gets results. We design every content marketing plan with three goals in mind: attracting and converting customers, establishing your company as a thought leader in its industry, and using high-quality content to improve the customer experience.
2. Establishing yourself as a thought leader: When a thought leader speaks at an industry conference or publishes an article on their area of expertise, audience members sit up and take notice. Thought leaders are highly influential and often start new industry trends when they share their opinions.SaaS Marketing Studio can develop a SaaS SEO strategy that positions you as a thought leader in your industry, creating additional opportunities for potential customers to find your business.
3. Improving the customer experience: Once you attract customers, you need to retain them. One way to improve your retention rate is to publish valuable content that helps current customers solve business problems.
Our SaaS SEO services focus on improving the customer experience so that your customers want to stay with you instead of taking their business to one of your competitors.
Publishing high-quality content is just one aspect of your overall SaaS SEO strategy. Once the content is live, you need to drive traffic to it using a variety of SaaS SEO methods. One of those methods is link building, which focuses on generating inbound links to each page of your website.
Link building, also known as backlinking, is critical for SaaS SEO success because Google and other search engines see inbound links as “votes of
confidence” from other site owners. If readers find your content valuable, they’re more likely to link to it from their own blog posts, landing pages and
articles. Inbound links tell the search engines that your site is a credible source for useful and relevant content.
When we develop your custom SaaS SEO strategy, we’ll explore opportunities for link building, ensuring that you have as many inbound links as possible to improve your search engine rankings and grow your revenue with organic search.
What makes you different from other SEO companies?
Many marketing companies offer SEO services, but not all of them have extensive experience in the SaaS industry. Your SaaS company has unique needs, so it’s important to work with an SEO agency that understands those needs. SaaS Marketing Studio has nearly a decade of experience advising SaaS clients on SEO, content marketing and other key aspects of business growth.
How is SEO for SaaS companies different from traditional SEO?
A consumer looking for a new smartphone or a new pair of shoes has very different needs from a business owner searching for cloud-based software to increase efficiency or deliver a better customer experience. SaaS companies need to do a better job communicating their value and convincing potential customers to invest in their services. As a result, SaaS SEO focuses on educating website visitors and helping them understand why they should buy from you instead of one of your competitors.
How much does it cost to optimize a website for a SaaS business?
The cost of SaaS SEO really depends on the size of your website, the competitiveness of your target keywords, and several other factors. Organic search traffic makes it possible to grow your SaaS business and establish your company as an industry leader, making it well worth the investment.
Our SaaS SEO agency is standing by to help you grow your business with organic search. Contact us today to find out how we can help you set realistic SaaS SEO goals, execute a successful content marketing strategy, and analyze your SEO results using sophisticated analytics tools.
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We provide SEO, content creation, website design, and establish valuable relationships with investors and VC’s to fund your projects.
